Sophisticated marketing automation tools to convert and drive revenue

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MARKETING AUTOMATION TOOLS

You work hard. Now work smarter, with automations. Mailchimp’s advanced, automated multichannel tools will help you drive personalized marketing messages that scale alongside your business.

Get started

An e-commerce email using Mailchimp features like Journey automations, behavior triggers, and automatic segmentation.

Find out why we’re best-in-class

The #1 email marketing and automations platform* that recommends ways to get more opens, clicks, and sales.

  • Up to 7x more orderswhen using Customer Journey Builder automations*
  • 1.5 millionCustomer journeys created in Customer Journey Builder
  • Up to 127%increase in click rates with automated emails built in Customer Journey Builder compared to bulk emails*
  • 60+ pre-builtjourneys to give you a head start and inspiration

Unify your data for an organized, holistic, and always up-to-date view of your customers

An abandoned cart email sent automatically from Mailchimp, using e-commerce integrations and Customer Journey automation.

Use the data you have to power advanced automations

Leverage the tools you already use to make an even bigger impact. Integrations like Shopify let you use audience behavioral data to trigger actions, like sending a product-specific email to a customer based on what they searched for on your website.

Explore 300+ integrations

Easily get started with a personalized product tour

An onboarding specialist is available during the first 90 days to help you get started with confidence—it’s already included with Standard and Premium plans.*

Learn more

Capture what your customers want and take action—automatically

A few different Mailchimp email automations you can use, like split-testing, order confirmation, and abandoned cart recovery.

Drive revenue by automating the whole customer journey

Drive repeat business, retain customers, reward big spenders, and more with marketing automations. Customer Journey Builder automations generated up to 7x more orders for users with connected stores than bulk emails.*

Explore Customer Journey Builder

Engage with your customers as soon as they show interest

Mailchimp’s Customer Journey triggers give you the power to stay on top of your customer’s behavior at all times. You can instantly be informed when they show interest, encounter purchasing roadblocks, or become brand loyalists—all in real time.

Explore Customer Journeys

Example customer behavior triggers, such as viewing a specific page or product, next to customer profiles they can be set on.
Louise Lau and a woman colleague, smiling and posing with random 3D printed objects from their company Shapeways.

“The Mailchimp + Zapier integration allows us to save time and also allows us to accurately segment the audience that we wish to target and just makes everything seamless.”

Shapeways Louise Lau, Performance Marketing Manager

283%Open rate increase

525%Click-through-rate increase

Read the case study

Extend your reach beyond email in a few clicks

Build relationships by engaging people where they are

Engage your customers across channels that matter most to them, and drive higher returns. Using Mailchimp, you can create seamless omnichannel campaigns across email, SMS*, social, and more.

Explore Campaign Manager

Mailchimp’s Campaign Manager shown next to a menu of options for adding touchpoints, such as an email, event, task, or webhook.

Limited Time OfferSave 50% for 12 months

Premium

Scale fast with dedicated onboarding, unlimited contacts, and priority support; built for teams.

Starts at

$350

$

175

/month for 12 months based on 10,000 contacts*

Starts at $175 per month for 10,000 contacts

  • Phone & Priority Support
  • Custom-Coded and Pre-built Email Templates
  • Multivariate and A/B Testing
  • Enhanced Automated Customer Journeys
  • Dedicated Personalized Onboarding
  • Predictive Segmentation
  • Campaign Manager

Mailchimp Recommends

Standard

Sell even more with personalization, optimization tools, and enhanced automations.

$20

$

10

/month for 12 months based on 500 contacts*

Starts at $10 per month for 500 contacts

  • 24/7 Email & Chat Support
  • Custom-Coded and Pre-built Email Templates
  • Multivariate and A/B Testing
  • Enhanced Automated Customer Journeys
  • Personalized Onboarding
  • Predictive Segmentation
  • Campaign Manager

Essentials

Send the right content at the right time with testing and scheduling features.

$13

$

6

50

/month for 12 months based on 500 contacts*

Starts at $6.5 per month for 500 contacts

  • 24/7 Email & Chat Support
  • Pre-built Email Templates
  • A/B Testing
  • Basic Automated Customer Journeys
  • Personalized Onboarding
  • Predictive Segmentation
  • Campaign Manager

Free

Easily create email campaigns and learn more about your customers.

$

0

/month based on 500 contacts*

Starts at $0 per month for 500 contacts

  • Email support for first 30 days
  • Pre-built Email Templates
  • A/B Testing
  • Basic Automated Customer Journeys
  • Onboarding
  • Predictive Segmentation
  • Campaign Manager

*

See

Offer Terms

Overages apply if contact or email send limit is exceeded. Free plan sending will be paused if contact or email send limit is exceeded. 

Learn more

See all plan details

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